Gone are the days when age and experience earned trust. From now on, the emphasis will be on original ideas, actions that benefit others, and an attitude of taking risks and learning from mistakes. The opinion of a person with these things is respected even in the crowd.
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The emergence of blogs has changed society significantly over the past 15 years. A previously unknown individual can now gather people’s sympathy and conversation with just a one-page article. Among the celebrities who lead the world of media in recent years, there are quite a few who have come to the spotlight through their blogs. However, as the number of writers increases, the tendency to focus on the quality of blog content is increasing. In particular, companies that use blogs to increase their name recognition on the Internet have entered an era in which the quality of their blogs is being scrutinized.
Simply “I have a blog published” is not enough. To continue to achieve high results, you need to carefully craft your blogging strategy to produce high-quality content and steadily build your reputation as an expert in your field.
This is the strategic stage where many businesses tend to stumble. Experiences from various companies have shown that it is effective to record blogging strategies in the form of concrete documents. For companies that want to develop a blogging strategy, here are 8 effective steps to follow. Each step is summarized in a short question. Customize it according to your business needs and experience.
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Blogging Tips: How to Develop a Blog Strategy
What is the purpose of starting a blog?
Things to record: Clearly define the purpose of your blog
Before you can start planning your blogging strategy, you should first clarify your purpose for writing a blog. Consider the following questions.
- What are the big goals your company is trying to achieve?
- What story can explain this purpose?
- Who do you share your passion for this purpose with?
- Does this sense of purpose permeate the team?
Once you have clarified answers to these questions, collect them into a single defining statement. This will be the basis for deciding the direction of future blog production (and marketing).
2) Buyer Persona
Who are your expected customers?
What to record: A clear and detailed definition of the intended customer
A blog is an effective tool for converting readers into qualified leads. Ideally, you should optimize your blog content for your potential buyers. Who are the expected customers? Once you have a clear answer to this question, you will be able to write a blog post that accurately captures the interests of your target audience.
Once you have a clear picture of your target audience, research their behavioral patterns so that your blog content can be tailored to the issues, interests, and interests of this target audience. You might think that customer surveys cost a lot of money. That may be the case, but you can also take advantage of sources that can give you some tips without breaking your budget, such as places like:
- Q&A forums: Quora, yahoo
- Social: LinkedIn groups and Twitter advanced search are also great sources of information.
- A tool (e.g. BuzzSumo ) that allows you to learn about the latest content trends related to your business and topicality among potential customers (based on the number of times it is shared on SNS).
- Blog Comments: See trends in content your readers are interested in on other blogs your potential customers may be reading.
One of the main goals of inbound marketing is building trust with your target audience. If you can grasp the information that customers are looking for and if blogs are recognized as a source of information that you can understand, trust in the company will follow. As you continue blogging, your trust will deepen.
Which of your competitors has a blog?
What if your customers are getting purchasing information from your competitors? Hypothetically, if the information you’re looking for isn’t on your blog but is on your competitor’s blog, you have no choice.
Be sure to check out the content of your biggest competitors. If you search for an important keyword and your competitor ranks higher than your company, we’ll create and promote even better content for that keyword. If you notice that your competitor’s website is missing content, make the most of it.QuickSprout, Link Explorer (formerly Open Site Explorer), SEMRush Competitor Research, and more can give you valuable information about your competitors.
What keywords do you target?
Keywords are used by search engines to understand what each web site’s content is about. Every business wants potential customers searching for a phrase to land on their blog (or webpage) and not on a competitor’s site. So what kind of information are they looking for? Take the time to research the keywords your target audience is searching for and reflect those in your blog posts.
Note: Google’s algorithms are constantly changing and becoming more and more intuitive. Traditional techniques like just listing keywords no longer harm your rankings. Focus on a compelling copy first and search engines second
5) Distribution platform
Where will you distribute your blog content?
Things to record: List of platforms that deliver blog content
Writing quality blog content is an important first step to a successful business blog, but the hardest part is getting your readers to know about this content and establishing yourself as an authority in your field. is to
But creating blog content is a time-consuming task. This is especially true if you are trying to write a well-researched article to be considered an authority in a particular field. One strategy that works well here is reusing blog content. Review the content you wrote in previous blog posts and reuse the ideas, research, structure, data, etc. there in different ways. You can appeal to a wider audience, including those who didn’t read your original blog.
There are a few things you can do to make your blog even more effective. Let’s take a look at the main ones.
- Take key quotes and points from your blog post and post them on social media with a link to your blog post. Using a platform like Canva to transform the quote into an image and post it on social media is even more effective.
- Create a series of blog posts and email them to your community with links to your blog posts.
- Upload presentations using blog post content and data to SlideShare.
- Create an infographic. All you need is PowerPoint and it’s not too difficult.
6.)number of members
Who runs the blog?
Things to record: Who is in charge of your blog strategy and what are their respective roles are
Be clear about who will execute your blogging strategy. As you can see from this article, a blogging strategy is made up of many components, each of which must be assigned responsibility to be successful. Below are some examples of the roles required to effectively execute a blogging strategy. may have to).
- Keyword search
- Fact-checking, data, and case research
- strategy, editorial calendar management
How many blog posts can I publish per week?
Things to record: editorial calendar and number of blog posts per week
The benefit of creating a blog publishing rhythm and publishing according to an editorial calendar is more about establishing a certain level of credibility than frequency. It’s important to be able to maintain a system that ensures that all blog posts are optimized for keywords and CTAs and that they are produced and published on time. This makes it possible to constantly publish blog content on the Internet that readers can relate to.
Plan your editorial calendar to mesh well with the other activities of your blog strategy. I also try to include specific promotional strategies, goals, resources needed, etc. related to each blog post.
What metrics are important?
What to record: Goals you want your blog to achieve and metrics related to those goals (to see if your strategy is working and adjust or change your goals based on the results you get) We recommend setting your goals every 60 days so that you have enough time to complete them.)
What do traffic, likes, retweets, follows, backlinks, subscribers, and other metrics mean? How much do these contribute to the company’s bottom line?
Metrics are useful tools, but they are useless unless they lead to some positive business outcome. Perhaps the most important part of a successful blogging strategy is clearly defining the goals you want to achieve. The following three points should be reconfirmed when setting goals and indicators.
- Is the goal important to the achievement of the company’s purpose? Are there other more relevant ones?
- Do the goals align with the business strategies of other departments?
- What indicators can be used to evaluate the degree of achievement toward this goal? Is it a secondary or unrealistic indicator?
Use these questions to set meaningful goals and understand the meaning of your metrics to help you reach your goals. While there is no exact formula for evaluating the effectiveness of your blogging strategy, this process can help you chart your path from activity to desired results. Knowing how a specific number, such as social media shares, correlates with specific performance (such as sales) will help you formulate a more targeted strategy.
Developing an influential blog for your niche will lead to a steady expansion of your potential customer base. Regularly producing content that solves your readers’ problems and satisfies their curiosity will increase your “total” of reader trust and endorsements, which will help your overall business growth in the future. Start with questions that clarify your blog’s purpose, and move the levers one by one to make your blog marketing more effective.
Frequently Asked Questions and Answers (FAQ)
1. What exactly is a blog, and why is it so important?
A blog is a website or a section of a website that features regularly updated content, often written in a conversational or informal style. Blogs are important because they allow you to share your ideas, thoughts, and expertise with a wider audience, which can help you build your brand, attract new customers, and establish yourself as an authority in your industry.
2. How often should I update my blog?
How often you update your blog will depend on a number of factors, such as the amount of time you have to devote to blogging, the size of your audience, and the type of content you are publishing. In general, it’s a good idea to aim for consistency and aim to publish at least one blog post per week. This will assist you in keeping your audience engaged and interested in your content.
3. What types of content should I include in my blog?
The types of content you include in your blog will depend on your audience and your industry, but some common types of content for blogs include:
- Original articles and posts written by you or other experts in your field
- Industry news and updates
- Tips and advice for your audience
- Tutorials and how-to guides
- Case studies and success stories
- Infographics and other visual content
4. How do I promote Blog ?
Promoting your blog is an important part of any blogging strategy. Some ways you can promote your blog include:
- Sharing your blog posts on social media platforms, such as Facebook, Twitter, and LinkedIn
- Emailing your blog posts to your email subscribers
- Commenting on other blogs and websites in your industry and including a link to your blog in your comment
- Optimizing your blog posts for search engines by including keywords and phrases in your titles, subheadings, and body text.